Work

Selected projects from 14+ years of user-centred design work across government, healthcare, and private sectors.

  • 2020–2021 UK Health Security Agency

    NHS COVID-19 App

    UCD team lead for the app downloaded over 22 million times. Led a team of 9 designers and researchers across 5 countries. Oversaw key pandemic phases including isolation support payments, the tier system, and vaccination rollout.

    22m+ app downloads
    • Team Leadership
    • Mobile App
    • Accessibility
    • NHS
  • 2022–2025 Instagrid

    Instagrid MOVE EMS

    Led a team of designers and engineers to prototype a bespoke Energy Management System. Applied user-centred design principles with cutting-edge web technologies, industrial-grade touch screens, and IoT technology.

    2.5yrs leading design
    • IoT
    • HMI Design
    • Prototyping
    • Industrial
  • 2022 Civil Aviation Authority

    ACOMS

    Led design and front-end development of the Airspace Co-ordination and Obstacle Management service through beta phase. Created a custom GOV.UK frontend and prototype kit. Tested with pilots and crane operators.

    • GOV.UK
    • Service Design
    • Prototyping
  • 2018–2019 Department for Transport

    Apply for a Blue Badge

    Worked with DfT to implement the biggest legislative change the scheme has ever seen. Designed both the citizen application form and local authority admin tool. The transformed service won multiple awards.

    80.4% satisfaction score
    • GOV.UK
    • Accessibility
    • Service Design
    • Award-winning
  • 2019–2020 Leading Market Research Company

    B2B Subscription Platform

    Led a remote, cross-organisation design team to redesign a struggling B2B product. Conducted user research, ran remote workshops, and created an intuitive prototype that tested well with users.

    • B2B
    • Remote Leadership
    • User Research
  • 2015–2017 Civil Service Human Resources

    Fast Stream & Early Talent

    Transformed a failing service to pass its beta assessment in less than 6 months. Delivered both the Civil Service Fast Stream and Civil Service Apprenticeship services on GOV.UK.

    • GOV.UK
    • Service Transformation
  • 2014–2015 Education & Skills Funding Agency

    Find an Apprenticeship

    One of 25 GDS exemplar services. Took the service through Alpha to Live. Built innovative features like travel time integration that the assessment panel called "fantastic".

    2m+ users per year
    • GDS Exemplar
    • GOV.UK
    • Innovation